针对媒体广告量大、关系复杂、牵扯面广、监督管理和处罚难度大等情况,为搞好对媒体广告的有效管理,增强其自律性,漳州市工商局商标广告监管部门在管理实践中探索了一条防范与查处相结合的监管方法,收到了良好效果。 Due to the large volume of media advertisements, complex relationships, wide coverage, difficult management and penalties, etc., in order to do a good job in the effective management of media advertising and enhance its self-discipline, the administrative department of trademarks and advertisements of the Bozhou City Bureau of Industry and Commerce explored the management practices. A supervision method that combines prevention and investigation has received good results.