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直销业的复杂多变和不确定性在于:它留出了最可能大的人性空间,这种空间的存在和被操作,让整个行业变幻出无数截然不同的影像,甚至让人彷徨于真实与假象之间。文化的归纳和宣导则可以给人以方向性的明确,让企业和直销人都能够站在商业道德的基础之上思考直销行为的可行性。很多人以为直销的文化就是企业的内部文化,其实那远远不够。我们认为,系统的直销文化包括对环境文化的妥协、对行业文化的推动以及对企业文化的修炼。
The complexity and uncertainty of the direct selling industry lies in the fact that it leaves out the most probable human space. The existence and operation of such a space allow the entire industry to change countless distinct images and even make people confused with real and Between the illusions. Cultural induction and advocacy can give people a clear direction, so that businesses and direct sales people can stand on the basis of business ethics think about the feasibility of direct marketing. Many people think that the direct marketing culture is the company’s internal culture, in fact, it is far from enough. In our opinion, the direct marketing culture of the system includes the compromise of environmental culture, the promotion of industrial culture and the cultivation of corporate culture.