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中国啤酒已经到了5000万吨的大关了,怎么理解5000万吨这个概念?就是用一立方的水桶并排5000公里。快销品行业中没有哪个行业敢从吨位上和啤酒PK。目前我国人均啤酒消费量达34.2升/年,已经略高于世界平均水平——约33升/年,国内啤酒消费量正趋于饱和。如果说要梳理中国啤酒行业的销售模式,基本上可以概括为四类直销模式、传统批发模式、深度分销模式和深度协销模式。直销模式比例很小,基本适用在特殊渠道
China’s beer has reached 50 million tons mark, and how to understand the concept of 50 million tons? Is to use a cubic side of the bucket 5,000 kilometers. There is no industry in the fast-selling industry dare to tonight and beer PK. At present, per capita beer consumption in China reaches 34.2 liters per year, which is slightly higher than the world average of about 33 liters per year. Domestic beer consumption is now at a saturation level. If you want to sort out the sales model of China’s beer industry, basically can be summarized as four types of direct sales model, the traditional wholesale model, the depth of distribution models and depth of marketing model. A small proportion of direct sales model, the basic application of special channels