目前,沪上已有华联、联华、八仙、联农、百花5大集团以及各行各业开办的超市300多家,呈现店中店、独立店、连锁店3种形态。然而,绝大多数超市面临着不可忽视的困难和问题。 经济效益差甚至亏损是所有超市面临的“第一号”头痛问题。究其原因,一是超市规模不足以形成规模效益。据国外资料表明,超市连锁店达到15家,超市公司才有正常的盈利。而上海超市中最大的联华公司也仅有14家。二是商品赢利小而场地租费高。超市以营销 At present, there are more than 300 supermarkets established by Hualian, Lianhua, Eight Immortals, Union Agriculture, Baihua Group and all walks of life in Shanghai, presenting three types of stores, independent stores, and chain stores. However, most supermarkets face difficulties and problems that cannot be ignored. Poor economic returns and even losses are the “No. 1” headache faced by all supermarkets. The reason for this is that the scale of the supermarket is not sufficient to form economies of scale. According to foreign sources, there are 15 supermarket chains, and supermarket companies have normal profits. And there are only 14 largest UMC companies in Shanghai. The second is that the products have small profits and site rental fees are high. Supermarket with marketing