发挥潍坊滨海海洋旅游资源优势,打造“蓝色滨海”旅游品牌,促进滨海旅游市场快速发展,是潍坊市“突破滨海”战略的重要内容,更是促进滨海经济社会可持续发展的长远之策。潍坊滨海旅游市场整合营销策略,要以海滨带旅游为主线,形成滨海现代旅游圈,突出“蓝色潍坊、风筝故乡”主题,统一滨海旅游市场标识,协调使用各种传播手段,进行系统化现代整合营销。 Weifang Binhai marine tourism resources to play to create “blue coastal” tourism brand, to promote the rapid development of the coastal tourism market, Weifang City “breakthrough Binhai ” an important part of the strategy, but also to promote the sustainable development of the coastal economy and society Long-term strategy. Weifang coastal tourism market integrated marketing strategy, we should take the seashore tourism as the main line, forming a modern coastal tourism circle, highlighting the “Weifang blue Weifang, hometown,” the theme of unified coastal tourism market logo, coordinate the use of various means of communication, the system Modern integrated marketing.