随着出版社改革的深化和市场竞争的加剧,提高出版社效益,增强出版社活力,是出版社改革的出发点之一。随着现代管理的发展,探讨出版社活力的源泉,研究增强出版社活力的途径是深化改革的客观要求,也是出版社适应市场经济形势的必然趋势。 With the deepening of the reform of publishing houses and the intensification of market competition, improving the efficiency of publishing houses and enhancing the vitality of publishing houses are one of the starting points for the reform of publishing houses. With the development of modern management, discussing the source of vitality of publishing houses, studying the ways to enhance the vitality of publishing houses are the objective requirements of deepening the reform and the inevitable trend of publishers to adapt to the market economy.