高职教育是以职业能力为根本的教育,如何提高实训教学质量成了各高校教学的重头戏。在特定硬件条件下,针对市场营销专业的特点,试从市场营销实训教师的素质建设、市场营销实训室制度建设、市场营销实训室文化建设三方面,来探索如何优化市场营销实训教学的软环境。 Higher vocational education is based on professional ability as the basic education, how to improve the quality of practical training has become the highlight of teaching in colleges and universities. Under the condition of specific hardware, according to the characteristics of marketing specialty, try to explore how to optimize the marketing training from three aspects: the quality construction of marketing training teachers, the construction of marketing training room and the culture construction of marketing training room Teaching soft environment.