随着我国经济发展速度的逐渐加快,广告设计内容也在不断改变,这也使设计者不得不站在观众的角度来考虑广告设计的表现方式,将原本以文字为主的广告转变成语言图画相结合的形式。本文就是结合插画的意义来阐述广告设计和插画之间的关联,进一步对插画在广告设计中的具体应用提出一些见解。 With the gradual acceleration of the economic development in our country, the advertising design content is constantly changing, which also makes designers have to stand in the view of the audience to consider the performance of advertising design, the original text-based advertising into a language picture A combination of forms. This article is based on the meaning of illustration to illustrate the relationship between advertising design and illustration, to further illustrate the specific application of illustration in advertising design.