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我国保险公估业发展尚处初级阶段,将品牌发展战略提升为引领公司发展的总体战略,是行业实现跨越式与可持续发展的必由之路。从人脉市场走向真正的品牌市场,行业机构还将经历脱胎换骨的变化;跳出观念误区,深化政策引导,产业链上游对优质公估的需求与甄选,必将促进行业步入品牌发展时代。公估公司实施品牌发展战略必须优化经营机制形成目标市场竞争优势;健全管理体系提高服务品质及公司效益。
China’s assessment of the insurance industry is still in the initial stage of development, the brand development strategy to promote the company’s overall strategy for the development of the industry to achieve leaps and bounds and the only way to sustainable development. From the network market to the real brand market, industry organizations will also experience the reborn changes; out of misunderstanding, deepen the policy guidance, the upstream industry chain of high quality assessment of the needs and selection, will promote the industry into the brand development era. Assess the company to implement the brand development strategy must optimize the operating mechanism to form the target market competitive advantage; improve the management system to improve service quality and company efficiency.