企业社会责任成为欧莱雅解决原材料危机、生产污染、人才匮乏、供应链监管、消费者信任等诸多问题的创新原点。中国青少年发展基金会副秘书长王旭东曾形象地称欧莱雅是个“调皮的孩子”—不从公益组织现成的“菜单”中选菜,而是从公司的能力和特点出发来共同设计项目。 Corporate Social Responsibility has become L’Oréal’s innovative point of origin for solving many problems such as raw material crisis, production pollution, lack of qualified personnel, supply chain regulation and consumer trust. Wang Xudong, deputy secretary-general of China Youth Development Foundation, once vividly described L’Oreal as a “mischievous child”. Instead of selecting vegetables from the ready-made “menu ” of nonprofit organizations, they jointly designed the project based on the company’s capabilities and characteristics .