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《焦点访谈》开播8年来,在舆论监督方面收到了令人瞩目的成效,一个重要原因就是在具体实践中注重舆论监督的传播艺术。这种传播艺术不仅体现在对不同监督对象所采取的不同监督方式上,也表现为在不同节目制作流程中的不同做法上。本文根据《焦点访谈》节日的制作流程,分别从选题策划、采访拍摄、编辑以及播出四个阶段探讨其实施舆论监督时所采取的传播策略和艺术。
One of the important reasons why the “Focus Interview” was launched in the past eight years has received remarkable results in the supervision of public opinion. The important reason is that it focuses on the art of communication under the supervision of public opinion in its concrete practice. This art of communication not only manifests itself in different ways of supervising different monitoring objects but also in different approaches in different programming processes. According to the production process of the “Focus Interview” festival, this paper discusses the communication strategies and arts adopted by the public opinion supervision from the four stages of topic selection, interview, shooting, editing and broadcasting respectively.