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公共关系是企业通过有计划的长期努力,影响团体与公众对企业及产品的态度,从而使企业与其他团体及公众取得良好的协调,使企业能更好的适应环境。近年来,盲目追求高学历、鄙薄职业技能教育的现象体现了社会对高职教育认可但不认同的现象。在迫切需要加大高等职业教育社会认同感的问题面前,提出建议,将借鉴市场营销中“公共关系”的常见方式应用到高等职业院校宣传上来,树立高等职业教育的良好信誉与形象,为中国职业教育的长远发展奠定稳定、和谐的基础。
Public relations is the enterprise’s planned long-term efforts to influence the attitude of the group and the public to the enterprises and products, so that the enterprises can obtain good coordination with other groups and the public so that the enterprises can better adapt to the environment. In recent years, blind pursuit of highly educated, contempt vocational and technical education reflects the social recognition of higher vocational education but do not agree with the phenomenon. In the urgent need to intensify the social identity of higher vocational education, put forward suggestions, will learn from the marketing “public relations ” common way applied to the propaganda of higher vocational colleges, and establish a good reputation and image of higher vocational education , Laying a stable and harmonious foundation for the long-term development of China’s vocational education.