本文认为加强和改进新形势下的思想政治教育,有必要借鉴公共关系的理论与方法。从理论上看,需要借鉴公共关系理论中树立组织形象的思想、处理组织外部关系的思想、处理组织内部关系的思想;从方法上看,需要借鉴公共关系的双向沟通。 This paper believes that to strengthen and improve the ideological and political education in the new situation, it is necessary to draw lessons from the theory and method of public relations. In theory, we need to learn from the public relations theory to establish the idea of ​​organizational image, deal with the external relations of the organization’s thinking, dealing with the internal relations of the organization’s thinking; from the method point of view, the need to learn from the public relations two-way communication.