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随着旅游产业的快速发展,酒店行业竞争的愈加激烈,消费者个性化需求的日益增多,对于遵义的酒店行业而言,便需要一种全新发展形式的主题型酒店来满足消费者的个性化需求,进而在酒店行业竞争当中占据绝对优势。此外,遵义红色文化突出,其中遵义会议,四渡赤水更是享誉海内外,而这正是主题酒店可以运用的主题文化。因此,笔者认为可以尝试将遵义的红色文化与酒店行业相结合,从而在遵义建设红色文化主题型酒店。本文通过介绍如何将遵义的红色文与酒店行业相结合,从而提出遵义建设红色文化主题型酒店的思考。
With the rapid development of tourism industry, the competition in hotel industry is fiercer and the individual demand of consumers is increasing day by day. For the hotel industry in Zunyi, a new development theme hotel is needed to meet the individual needs of consumers Demand, and then occupy an absolute advantage in the competition in the hotel industry. In addition, Zunyi highlighted the red culture, of which Zunyi Meeting, Sidu Chishui is more famous at home and abroad, and this is the theme of the theme of the hotel culture can be used. Therefore, I believe that we can try to combine the Zunyi red culture with the hotel industry to build a red culture theme hotel in Zunyi. This article introduces how to combine the red text of Zunyi with the hotel industry to put forward the thinking of building Zunyi’s red culture theme hotel.