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随着社会主义市场经济体制的建立,大学生做为一个特殊的消费群体,其消费有自己的特点,消费观的现状存在着许多的问题,超前消费、炫耀消费、人情消费、浪费消费、两极分化趋势增强等。本文就当代大学生消费结构、消费观念进行了总结。提出了正确引导大学生消费的方式和方法。即加强思想政治教育、审美教育和人际关系教育,增强大学生社会责任感,构建合理的消费结构和高雅的消费方式,培养大学生树立以学习为中心的消费理念。
With the establishment of the socialist market economic system, college students as a special consumer groups, their consumption has its own characteristics, the status quo of consumption there are many problems, ahead of consumption, show off consumption, human consumption, waste of consumption, polarization Increasing trend. This article summarizes the contemporary college students’ consumption structure and consumption concept. Put forward the correct way to guide college students consumption and methods. That is to strengthen the ideological and political education, aesthetic education and interpersonal relationship education, enhance college students’ sense of social responsibility, build a reasonable consumption structure and elegant consumption patterns, cultivate college students to establish a learning-centered consumer concept.