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对于快速消费品而言,在目前大终端费用不断增加、利润率不断降低、资金周转慢以及批发市场不断萎缩的市场背景下,成功开发小终端不但为市场增加了一个新的销量增长点,而且可以加快资金周转,分担大终端费用上升的压力,有效解决渠道单一的矛盾。然而俗话说得好,创业容易守业难,由于小终端数量多,单位销量小,分布零散,维护难成为运作小终端过程中最难克服的困难。上期,我们介绍了义厚成纸业对小店成功开发,那么,他们是如何做维护的?
For FMCGs, the successful development of small-sized terminals not only adds a new sales growth point to the market under the current market environment of increasing terminal expenses, decreasing profit margins, slow capital turnover and shrinking wholesale markets, Speed up the flow of funds, share the pressure of rising terminal costs, and effectively solve the contradictions of a single channel. However, as the saying goes, it is easy to start a business. Because of the small number of terminals, small unit sales and fragmented distribution, it is difficult to be the most difficult to overcome during the operation of small terminals. In the last issue, we introduced Yihoucheng Paper to the successful development of the shop, so how do they do maintenance?