企业界普遍存在的理性认识是,企业的目标是创造利润。简言之,办企业就是为了挣钱。问题是赚钱在企业一系列价值取向中究竟如何进行排序?国际管理咨询公司在一份研究报告中指出,世界500强企业之所以能够胜出其他公司,根本原因就在于这些公司善于给他们的企业文化注入活力。美国哥伦比亚大学商学院《跨国公司竞争力》课题组在研究世界500强时发现,它们树立的企业核心理念几乎很少与商业利润有关。由此看来,企业文化在企业的发展中具有不可替代的核心作用。一、企业文化的定义企业文化最早是由西方经济管理理论者提出来的,核心问题是如何满足用户的需求。理论依据是:企业经营的所有目的都是要通过满足用户需求来实现和促使企业发展,所以任何理 The common understanding of the business world is that the business goal is to create profits. In short, running a business is to earn money. The question is how to make money in a series of value orientation in the enterprise how to sort? International Management Consulting Company in a research report pointed out that the world’s top 500 companies have been able to win other companies, the fundamental reason is that these companies are good at giving them the corporate culture Energize. When studying the Fortune 500 companies, the Task Force on Competitiveness of Multinational Corporations at Columbia University’s Business School found that the core corporate philosophy they set was scarcely linked to business profits. Seen in this light, corporate culture has an irreplaceable and central role in the development of enterprises. First, the definition of corporate culture Corporate culture was first proposed by Western economic management theorists, the core issue is how to meet the needs of users. The rationale is that: all the business operations are to achieve and promote business development by meeting user needs, so any business