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2002年世界杯足球赛还未开打,运动品牌已掀起一波足球商品热,NIKE、K-SWISS、CONVERS而竞相推出复古足球鞋,NIKE八月还将一口气推出巴西、意大利等八国代表队足球运动衫,满足球迷的收藏癖。 虽然足球运动在台湾不如欧、美兴盛,甚至是邻近的日本、韩国,但看好四年一度的世足赛总能吸引不少观众注意,足球也成为今秋运动品牌全力炒作的新商品话题,且业界人士预估,这股风潮到明年春夏会更热。 今年的足球热在鞋款表现上最为明显,
The 2002 World Cup football match has not yet been opened. The sports brand has set off a wave of football merchandise fever. NIKE, K-SWISS, and CONVERS have competed to launch retro football shoes. NIKE will also launch Brazil, Italy, and other eight-nation football teams in August. Shirts to meet fans’ collections. Although football is not as good as Europe and the United States in Taiwan, and it is even close to Japan and South Korea, optimistic about the four-year World Cup can always attract the attention of many audiences. Football has also become a topic of new products that this sports brand is fully hyping. Industry figures estimate that this trend will be even hotter in the spring and summer of next year. This year’s football fever is most evident in the performance of shoes.