随着我国西部大开发的全面展开，工程机械市场迅速繁荣，市场竞争也日趋激烈。与客户建立更为良好的关系，打下更为稳固的客户基础是每个企业追求的目标。而CRM（Customer Relationship Management）—客户关系管理系统就是为企业实现这一目标应运而生的一个全新的企业管理概念 With the full-scale development of China’s western development, the market for construction machinery is rapidly prospering and market competition is becoming increasingly fierce. Establishing a better relationship with customers and laying a more solid customer base are the goals pursued by each company. The Customer Relationship Management (CRM) is a brand-new enterprise management concept that has been developed for the enterprise to achieve this goal.