本文通过对浐灞生态区用文化构建品牌发展战略的研究,把浐灞生态区建设定位为西安的生态新城,是探索建立新型城区、景观区、商务区、生态区一体化的城市经济新举措。走出一条人与自然和谐统一的文明发展之路,从而促进西安经济的可持续发展。 Through the research on Qionglai eco-zone’s strategy of constructing brand by culture, the Qionglai eco-zone is positioned as the new eco-city of Xi’an, which is a new measure of urban economy exploring the establishment of a new type of integration of urban, landscape, business and ecological zones . Out of a civilized and harmonious development of man and nature in order to promote sustainable economic development in Xi’an.