企业视觉识别系统(VI)是将抽象化的、概念化的语意转化为具体、形象的视觉符号,且以企业标志、标准色、标准字为核心的完整的、体系的视觉传达系统。VI是CI的具体化、视觉化、符号化的过程,是将CI的本质表象化的结果。通过统一的视觉识别,可以使传播信息达到统一性与一致性,以节 Enterprise Visual Identity System (VI) is a complete, systematic visual communication system that converts the abstract and conceptual semantic into specific and visual symbols, and takes enterprise logo, standard color and standard character as the core. VI is the concrete, visual and symbolic process of CI, which is the result of visualizing the nature of CI. Through a unified visual identity, you can make the dissemination of information to achieve unity and consistency to the section