以针对中小企业采取微博营销情况为基础,选取浙江省的中小企业为调查对象,通过问卷调查的方式,总结和汇总中小企业采取微博营销的相关情况,之后采用问卷星系统分析方法和SPSS社会统计软件对数据进行处理和分析,着重对中小企业采取微博营销选取微博平台、注册时间、行业类型、内容发布、微博粉丝数量和后期维护等项目进行了分析。从而,查找出中小企业在采取微博营销过程中存在的问题,提出相应的对策,为中小企业的进一步发展提供一定的参考。 Based on the micro-blog marketing situation for SMEs, this paper selects small and medium-sized enterprises in Zhejiang Province as the survey object, summarizes and summarizes the related situation of SMEs taking microblogging marketing by means of questionnaire survey, then uses the questionnaire star system analysis method and SPSS Social statistics software to deal with and analyze the data, focusing on SMEs to take microblogging microblogging marketing platform selection, registration time, industry type, content release, the number of Weibo fans and post-maintenance projects were analyzed. Therefore, find out the problems that SMEs have in the process of marketing microblogging, and put forward corresponding countermeasures to provide some reference for the further development of SMEs.