图书是商品,图书市场是发育最早的市场之一。改革开放以来,连年举办的全国性书市曾使其他行业自叹不如。然而,近年来,随着其他各类专业市场如全国有名的浙江义乌的小商品市场,福建的石狮综合市场等的迅速崛起,蜚声国内外,出版的有关市场尽管在形式上、规模上都有发展,并在建立国外市场上有新的突破,发展的势头却远不能适应改革的需要。一次次在花费巨大的人力财力物力,轰轰烈烈地开幕又轰轰烈烈地闭幕以后,实际收效的低微,成交额的一路滑坡,使人们越来越困惑:在今天这样有利的大环境下,出版市场为什么仍有场无市,看不到根本 Book is a commodity, the book market is one of the earliest development of the market. Since the reform and opening up, the national book market held in successive years has made other industries feel no better. However, in recent years, with the rapid development of other specialized markets such as the well-known commodity market of Zhejiang Yiwu and the comprehensive market of Shishi in Fujian, the relevant domestic and foreign markets have been published in spite of the development both in terms of form and scale , And there has been a new breakthrough in establishing a foreign market. The momentum of development is far from being able to meet the needs of the reform. Time and time again, after spending enormous human and financial resources, a vigorous opening and a spectacular closing, the actual low-yielding and the declining turnover have made people more and more confused: why is the publishing market still so favorable in today’s favorable environment? There is no market, can not see the fundamental