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发行量、覆盖率、收视率等数据只反映了媒体之间“量”的差距,却忽略了“质”的差异。我们需要一个能够真正反映媒体价值的指标——影响力!——中国传媒大学副校长丁俊杰2005年6月19日,北京龙城皇冠假日酒店,由中国传媒大学与中央电视台联合主办的“影响力营销高峰论坛”在这里召开,大会吸引了国内企业、广告公司、业内专家、媒体、高校学者共400多人参加,央视名嘴王小丫、白岩松主持会议。
Circulation, coverage, ratings and other data only reflects the “volume” gap between the media, but ignores the “quality” of the difference. We need an indicator that truly reflects the value of the media - influence! Ding Junjie, vice chancellor of Communication University of China On June 19, 2005, Crowne Plaza Beijing Dragon City was co-hosted by Communication University of China and CCTV, Force Marketing Forum "held here, the conference attracted domestic enterprises, advertising companies, industry experts, media, college scholars a total of more than 400 people participated in, CCTV mouth mouth Wang Xiaoya, Bai Yansong chaired the meeting.