论文部分内容阅读
中国家纺协会会长杨东辉家纺流行趋势引导差异化发展家纺行业对流行趋势的认识、理解随着我国人民生活水平的提高和家纺产业的发展不断深入,大体经历了三个阶段。第一个阶段,认为家纺是室内产品,有没有流行趋势无所谓;第二个阶段,认为流行趋势是促进产业升级,引导消费者提高生活品质、品味的重要手段;第三个阶段,家纺行业从上而下、从下而上达到了一个共识:家纺产业要进一步提升和发展,提高科技贡献率和品牌贡献率、把握家纺流行趋势是引领市场发展的必要途径。
Yang Donghui, Chairman of China Home Textiles Association Home Textiles Trend Guiding Differentiation Developing home textile industry’s understanding of fashion trends and understanding that with the improvement of people’s living standards and the deepening of the development of home textile industry, they have generally gone through three stages. The first stage, that the textile products are indoor, there is no fashion trend does not matter; the second stage, that the trend is to promote industrial upgrading, and guide consumers to improve the quality of life, an important means of taste; the third phase, the textile industry from From top to bottom, from bottom to top reached a consensus: home textile industry to further enhance and develop to improve the contribution rate of science and technology and brand contribution rate, grasp the home textile fashion trend is to lead the market development of the necessary ways.