“二十一世纪”已经不是时间和年头的概念了，新世纪的到来意味着全球经济将形成新的竞争格局和垄断态势。尽管中国的连锁经营不会经受诸如波音兼并麦道、埃克森购并美孚、微软被指控独占市场等如此严峻的挑战，但不能不面对国际竞争的规模实力大于国内垄断竞争优势的现实，审 “The twenty-first century” is no longer a concept of time and years. The advent of a new century means that the global economy will form a new competitive landscape and a monopoly. Although China’s chain operations will not stand up to such harsh challenges as Boeing Merger, ExxonMobil and Microsoft being accused of monopolizing the market, they can not but face the fact that the scale of international competition is greater than the monopolistic competitive advantage of the domestic market.