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研究了C2B电子商务模式下,由单个电商企业和单个供应商组成的供应链中,电商企业运用订购量承诺契约对供应商产能决策及电商企业个性化定制努力程度决策的协调作用。分析了集中决策、分散决策以及订购量承诺契约协调三种情况下供应链成员的博弈均衡,并考察了电商企业对定制产品需求量的预测、承诺订购比例等重要参数对供应链成员收益及总收益的影响。研究表明,订购量承诺契约对C2B情景下的供应链产能决策有良好的协调效果,但电商企业需要合理地设置承诺契约的参数以更好地发挥其积极作用。
In the C2B e-commerce model, the coordinating role of e-commerce companies in the supply chain composed of a single e-commerce company and a single supplier in using the subscription commitment contract to make decisions on the supplier capacity and individualized e-commerce efforts is studied. This paper analyzes the game equilibrium of supply chain members in three cases: centralized decision-making, decentralized decision-making and contractual commitment contract coordination. It also investigates the influence of the important parameters such as the forecast of the demand of customized products, the ratio of committed subscriptions, The impact of total revenue. The research shows that the order quantity commitment contract has a good coordination effect on supply chain capacity decision under the C2B scenario. However, the electricity supplier companies need to set the parameters of the commitment contract to play their positive role better.