随着信息技术的日新月异,传媒产业也在进行着一场前所未有的革命。数字技术和互联网的高速发展给电视、广播、报纸、杂志四大传统媒体带来了强力的冲击。广告产业亦是风云变幻,新的机遇,新的增长点,新的挑战,在这场媒体革命的浪潮中一一凸现。从广告媒体的发展来看,传统主流媒 With the ever-changing information technology, the media industry is also undergoing an unprecedented revolution. The rapid development of digital technology and the Internet has brought a powerful impact on the four traditional media such as television, radio, newspapers and magazines. The advertising industry is also changing, new opportunities, new growth points and new challenges in the wave of media revolution. From the perspective of the development of advertising media, the traditional mainstream media