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在我国消费文化转型的关键时期,承载并引领消费文化的当代传媒,正以前所未有的速度和效力引领消费文化的变迁。虽然传媒并不是唯一的推动因素,但作用确是不可忽略的。本文采用实证分析方法,从新闻、广告两个角度来分析《兰州日报》消费文化传播形态,并进行辩证分析。我们认为传媒新闻与广告的两级动态平衡,是引导好消费文化传播的重要条件,同时传媒要防止过度的消费主义倾向。
In the critical period of the transformation of consumer culture in our country, the contemporary media carrying and leading the consumer culture are leading the change of consumer culture with unprecedented speed and effectiveness. Although the media is not the only driver, the role is indeed not negligible. In this paper, empirical analysis is used to analyze the forms of consumer culture communication in Lanzhou Daily from the perspectives of news and advertisement, and make a dialectical analysis. We think that the two-stage dynamic balance between media news and advertising is an important condition for guiding the transmission of consumer culture. At the same time, the media should prevent excessive tendency towards consumerism.