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汽车领域的竞争已经从成本竞争转到品牌竞争的阶段,媒体之间的竞争也上升到层次比较高的影响力竞争阶段首先我代表北京汽车集团,代表徐和谊董事长,祝贺2014第四届中国汽车意见领袖论坛和第三届中国汽车新闻奖颁奖典礼的隆重召开。这是我们汽车媒体界的盛会,也是我们作为车企关注的盛事。随着经济社会的发展,企业与媒体越来越唇齿相依、合作共生,良好的媒体关系已经成为企业的生产要素,是企业宝贵的无形资产,
Competition in the automotive sector has shifted from cost competition to brand competition, and competition among media has also risen to a relatively high level of competition. First of all, on behalf of Beijing Automotive Group, on behalf of Chairman Xu Heyi, I congratulate on the 2014 4th China Automotive Opinion leaders forum and the third China Automotive News Awards ceremonious grand ceremony. This is the grand occasion of our car media industry, and also our concern as a car company. With the economic and social development, more and more enterprises and the media are interdependent and cooperative and symbiotic. Good media relations have become the production factors of enterprises and the precious intangible assets of enterprises.