随着人们消费观念的逐渐成熟,认牌消费群体的兴起,品牌的价值与作用越来越得到社会各界的高度关注,尤其是品牌的创造者与经营者,更加注重自身品牌的保护与利用。德力西,作为中国著名的民营企业,之所以能在短短十几年把一个不知名的企业发展壮大成全国大型工业企业,并被国家工商局授予“中国驰名商标”,在品牌创新和品牌实践上有着独到的思路。 With the gradual maturity of people's consumption concept and the rise of recognized consumer groups, the value and role of the brand are getting more and more attention from all walks of life. Especially the creators and operators of brands pay more attention to the protection and utilization of their own brands. Delixi, as a well-known private enterprise in China, has been able to develop and grow an unknown enterprise into a large-scale industrial enterprise in China in just a dozen or so years. It has also been granted the “Well-known Brand in China” by the State Administration for Industry and Commerce, Brand practice has a unique idea.