微博的兴起使其不仅成为个人发布信息、与公众沟通的重要渠道,诸多企业也纷纷利用微博进行组织形象的传播并收到了瞩目的成效。在微博兴起前,企业网络公关可以利用的媒介有企业网站、门户网站、论坛、博客等。但微博的流行,使企业可以更直接、更迅速地与公众沟通,更充分与受众进行互动。许多企业已经开始挖掘微博在企业公关中的潜力,并进行了有效的尝试。微博的实时性、互动性也非常考验企业的公关水平,有一些企业运用微博在短时间内就获得了数万粉丝的关注,而一些则门庭冷落。目前,企业使用微博进行公关的类型大致可以分为宣传型、交际型、服务型和活动型。下面就结合一些企业在微博公关方面的尝试谈一谈微博公关有哪些方式。 The rise of Weibo has made it not only an important channel for individuals to publish information and communicate with the public, many enterprises have also used Weibo to spread the image of the organization and have received remarkable results. Before the rise of microblogging, corporate network public relations can use the media business sites, portals, forums, blogs and so on. However, the popularity of Weibo makes it possible for enterprises to communicate more directly and promptly with the public and to interact more fully with their audiences. Many companies have begun to tap the potential of microblogging in the corporate public relations, and conducted an effective attempt. The real-time, interactive microblogging is also a test of the level of public relations companies, some companies use microblogging in a short period of time to get the attention of tens of thousands of fans, while some are deserted. At present, the type of public relations companies use microblogging can be broadly divided into promotional, communication, service and activities. The following combination of some companies in the microblogging public relations efforts to talk about the microblogging PR there are ways.