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一、四川钢铁企业营销状况 近几年来,四川省钢铁企业的主要营销方式大致可列为下述五种;1.直销。产需直接见面,有利于企业合理组织生产,提高质量,搞好售后服务。专用钢材用户,军工用户,用量较大的用户、大的工程都乐于直销,与钢厂直接订货,降低采购成本。 2.行销。企业营销人员改“坐商”为“行商”。走向市场各用户,服务到家,与客户建立较密切的联系,改善了服务质量,树立企业形象,强化了售后服务,深受用户欢
First, the marketing status of Sichuan Iron and Steel Enterprises In recent years, the main marketing methods of steel enterprises in Sichuan Province can be roughly classified as the following five kinds; 1. Direct sales. Production needs to be met directly, is conducive to rational organization of production enterprises, improve quality, improve after-sales service. Dedicated steel users, military users, the larger amount of users, large projects are willing to direct sales, direct orders with steel mills, reduce procurement costs. Marketing Corporate marketing staff to change “business” as “business.” To the market of users, service home, and customers to establish closer ties improve the quality of service, establish a corporate image, and strengthen after-sales service, welcomed by users