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神州数码自有投影机品牌“晨星”,去年以9.5％的市场占有率,一举闯入投影机市场的三甲,位居国产品牌第一。4月9日,在主题为“龙行天下晨星耀神州”的发布会上,神州数码(中国)有限公司在京发布了定名为“315工程”的晨星投影机2003年发展策略。还同时推出了启迪、商机和极光三大系列的14款新品。“315”在行动“315工程”分为两个层面,从品牌的角度看,“3”代表投影机、展台和中控三大类产品,表明了晨星大举进军显示领域的决心和实力;“1”指晨星投影机的目标是做国有第一品牌;“5”是提升五星级服务的内涵。从产品的角度看,“3”代表晨星投影机新推出的三大产品
Digital China’s own projector brand “Morningstar” last year with 9.5% market share, broke into the projector market in the top three, ranking first in domestic brands. On April 9, at the conference titled “Dragon World Morning Star Yao Shenzhou”, Digital China (China) Co., Ltd. released the development strategy of Morningstar projector 2003 named “315 Project” in Beijing. Also introduced at the same time enlightenment, business opportunities and Aurora three series of 14 new products. “315” in the action “315 Project” is divided into two levels, from the brand point of view, “3” on behalf of the projector, booth and the control of the three major categories of products, indicating the large-scale advancement of Morningstar into the field of determination and strength; 1 “refers to the Morningstar projector’s goal is to become the state-owned brand;” 5 “is to enhance the five-star service content. From the product point of view, ”3" on behalf of Morningstar projector three new products