如今已进入新媒体时代,无论是日化、食品、商品都采用新数字化营销手段进行营销,以扩大品牌的影响力。社交游戏植入式广告由于其新颖性受到广告主的热捧,但随之而来的问题也产生:游戏最终能到营销的目的吗?本文将通过对近年来受到广泛关注的社交游戏植入式广告案例来分析社交游戏植入式广告对于投放广告真正的目的,即促进销量,进行论证,找出目前社交游戏植入式广告的问题并加以讨论和给出建议。 Nowadays it has entered the era of new media, no matter it is daily chemical, food and commodity are marketed with new digital marketing means to expand brand influence. Because of its novelty, advertisers are embracing social games, but the ensuing problems also arise: Is the game ultimately able to be marketed? This article will focus on social games that have received widespread attention in recent years Scenarios to analyze the social games for the real purpose of implanted ads for advertising, that is, to promote sales, to demonstrate that the current social games to find the problem of implantable ads and to discuss and give advice.