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基于网络时代下,音乐产业在迎来崭新发展机遇的同时,也面临着具体的挑战,对于音乐产业的传统营销模式而言,其已经难以适应网络音乐时代下产业市场营销之需,针对网络音乐时代给产业营销模式所带来的冲击与影响,对于音乐产业的发展而言,如何实现营销模式的创新以脱离这一发展困境,以抓住发展机遇来实现自身的可持续发展,亟待解决。本文基于网络音乐这一时代背景下,对音乐产业如何实现营销模式的创新进行了探讨并提出了相应的对策,以供参考。
Based on the Internet age, the music industry is facing new challenges while facing specific challenges. For the traditional marketing model of the music industry, it has been difficult to adapt to the needs of industrial marketing under the age of Internet music, For the development of music industry, how to realize the innovation of marketing mode to get out of this development predicament and seize the development opportunity to realize its own sustainable development needs to be solved urgently. Based on the background of online music, this article discusses how to realize the innovation of marketing mode in the music industry and puts forward corresponding countermeasures for reference.