论文部分内容阅读
英国IPEX印刷展停办
近日，英国国际印刷展览会主办方在征询业界意见之后，宣布展会停办。上届展会是在2017年10月底至11月初在伯明翰国家会展中心举办。来自全球20多个国家的150多家企业参加了展会，展示最新的印刷技术与装备，超过7000名观众参观了展会。
IPEX展会总监Rob Fisher表示，“不断变化的市场需求和行业人士对一个大规模印刷行业展会的需求对于主办方而言一直是非常大的挑战。在与大量展商和合作伙伴沟通之后，我们认为，展会周期已经不能再满足行业的需求，展会品牌需要更多的支持和投入。”
IPEX to close
IPEX， the international print technology and equipment event， is to close after a period of consultation with the industry. The most recent edition took place at the NEC in Birmingham late October and early November 2017. Over 150 companies from 20 countries exhibited at the Informa Exhibition event to showcase the latest solutions in print technology and equipment， while over 7，000 visitors attended to source new products and keep abreast of industry trends. Rob Fisher， IPEX Event Director， said：“The changing market conditions and appetite for a large-scale event which focuses on Print in Action continues to be challenging. Having engaged with a range of exhibitors and partners to evaluate the options， we have concluded that the requirements of the industry no longer match our own in terms of the cycle， scale and what is required to help us further support and fully invest in the brand.”
瓦倫西亚会议中心荣获国际会议中心协会Apex大奖
7月9日，国际会议中心协会（AIPC）宣布，西班牙瓦伦西亚会议中心在17个最终入选场馆中脱颖而出，荣获2018年国际会议中心协会Apex大奖。评审结果是基于第三方调研公司Ipsos的调查结果。
瓦伦西亚会议中心总经理Sylvia Andrés表示，“能够被客户推举为全球最佳会议中心，这是会展中心能获得的最大的殊荣了。今年正逢我们20周年，获此大奖是对我们努力的最佳认可。”
Valencia Conference Centre Wins 2018 AIPC Apex Award
On July 9， 2018， the Valencia Conference Centre in Spain was declared winner of the 2018 AIPC Apex Award. The selection was made as a result of an analysis of client surveys from 17 finalist centres made by the international market research firm Ipsos under a rigorous set of evaluation criteria established for the Award.
In receiving the Award， Valencia Conference General Manager Sylvia Andrés said “The recognition of a convention centre as the World’s Best in the opinion of its clients is the best recommendation a conference centre can have. It also coincides with the fact that this year we are celebrating our 20th Anniversary， which makes it especially important as an endorsement of the management and the results we have achieved”.
Easyfairs继续使用Gleanin平台招募展会观众
7月末，总部位于比利时的全球知名主办方Easyfairs宣布，在2016年使用Gleanin在线平台为公司在英国举办的展会招募观众取得成功之后，公司决定使用该平台为旗下50多场展会招募观众，涵盖亚洲、非洲、比利时、芬兰和美国等地。
单单在2018年上半年，Easyfairs旗下展会预登记观众中，运用自身的联系网络进一步推广了自己即将参观的展会。这些推广方式包括通过Gleanin平台向自己的人际关系网发送个性化的邀请、在社交媒体上分享相关展会信息等。通过Gleanin平台，Easyfairs旗下展会的观众人数平均增加了8%。
Easyfairs continues Gleanin rollout
After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns for its events portfolio run out of the UK during 2016， Easyfairs has now implemented the platform on over 50 of its events taking place this year in Asia， Africa， Belgium， Finland， France， UK and the US.
In the first half of this year alone， the event organiser has so far seen an average of 14% of all visitor pre-registrants choosing to refer their events on to their own contacts and networks； either by sending personal invites and/or sharing their attendance on their social media networks. These referral campaigns conducted by the visitor registrants themselves， facilitated via the Gleanin platform， have delivered an average of 8% of registrations for the portfolio so far this year.
近日，英国国际印刷展览会主办方在征询业界意见之后，宣布展会停办。上届展会是在2017年10月底至11月初在伯明翰国家会展中心举办。来自全球20多个国家的150多家企业参加了展会，展示最新的印刷技术与装备，超过7000名观众参观了展会。
IPEX展会总监Rob Fisher表示，“不断变化的市场需求和行业人士对一个大规模印刷行业展会的需求对于主办方而言一直是非常大的挑战。在与大量展商和合作伙伴沟通之后，我们认为，展会周期已经不能再满足行业的需求，展会品牌需要更多的支持和投入。”
IPEX to close
IPEX， the international print technology and equipment event， is to close after a period of consultation with the industry. The most recent edition took place at the NEC in Birmingham late October and early November 2017. Over 150 companies from 20 countries exhibited at the Informa Exhibition event to showcase the latest solutions in print technology and equipment， while over 7，000 visitors attended to source new products and keep abreast of industry trends. Rob Fisher， IPEX Event Director， said：“The changing market conditions and appetite for a large-scale event which focuses on Print in Action continues to be challenging. Having engaged with a range of exhibitors and partners to evaluate the options， we have concluded that the requirements of the industry no longer match our own in terms of the cycle， scale and what is required to help us further support and fully invest in the brand.”
瓦倫西亚会议中心荣获国际会议中心协会Apex大奖
7月9日，国际会议中心协会（AIPC）宣布，西班牙瓦伦西亚会议中心在17个最终入选场馆中脱颖而出，荣获2018年国际会议中心协会Apex大奖。评审结果是基于第三方调研公司Ipsos的调查结果。
瓦伦西亚会议中心总经理Sylvia Andrés表示，“能够被客户推举为全球最佳会议中心，这是会展中心能获得的最大的殊荣了。今年正逢我们20周年，获此大奖是对我们努力的最佳认可。”
Valencia Conference Centre Wins 2018 AIPC Apex Award
On July 9， 2018， the Valencia Conference Centre in Spain was declared winner of the 2018 AIPC Apex Award. The selection was made as a result of an analysis of client surveys from 17 finalist centres made by the international market research firm Ipsos under a rigorous set of evaluation criteria established for the Award.
In receiving the Award， Valencia Conference General Manager Sylvia Andrés said “The recognition of a convention centre as the World’s Best in the opinion of its clients is the best recommendation a conference centre can have. It also coincides with the fact that this year we are celebrating our 20th Anniversary， which makes it especially important as an endorsement of the management and the results we have achieved”.
Easyfairs继续使用Gleanin平台招募展会观众
7月末，总部位于比利时的全球知名主办方Easyfairs宣布，在2016年使用Gleanin在线平台为公司在英国举办的展会招募观众取得成功之后，公司决定使用该平台为旗下50多场展会招募观众，涵盖亚洲、非洲、比利时、芬兰和美国等地。
单单在2018年上半年，Easyfairs旗下展会预登记观众中，运用自身的联系网络进一步推广了自己即将参观的展会。这些推广方式包括通过Gleanin平台向自己的人际关系网发送个性化的邀请、在社交媒体上分享相关展会信息等。通过Gleanin平台，Easyfairs旗下展会的观众人数平均增加了8%。
Easyfairs continues Gleanin rollout
After experiencing success using Gleanin Connect across a number of visitor acquisition campaigns for its events portfolio run out of the UK during 2016， Easyfairs has now implemented the platform on over 50 of its events taking place this year in Asia， Africa， Belgium， Finland， France， UK and the US.
In the first half of this year alone， the event organiser has so far seen an average of 14% of all visitor pre-registrants choosing to refer their events on to their own contacts and networks； either by sending personal invites and/or sharing their attendance on their social media networks. These referral campaigns conducted by the visitor registrants themselves， facilitated via the Gleanin platform， have delivered an average of 8% of registrations for the portfolio so far this year.