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纵观此事件,除了合资大背景之外,“体育营销”“世界名牌”和“专业商业运营”等标签也十分醒目。2014年2月26日,在海南三亚的半山半岛帆船港,由东风商用车有限公司独家冠名的“东风号”帆船,作为中国唯一一艘参加2014-2015年沃尔沃环球帆船赛赛船,从英国制造完成运抵中国首次亮相。同时,在全球范围内公开选拔的“东风队”船长和候选船员与大家见面。
Throughout this event, in addition to the joint venture background, “sports marketing ” “world famous brand ” and “professional business operations ” label is also very eye-catching. On February 26, 2014, at the sailing harbor at the Mid-Peninsula in Sanya, Hainan Province, the “Dongfeng” sailboat exclusively owned by Dongfeng Commercial Vehicle Co., Ltd. was the only one participating in the 2014-2015 Volvo Ocean Race Ship, made from the United Kingdom completed its debut in China. At the same time, the publicly-selected “Dongfeng Team” skipper and candidate crew members all over the world meet with you.