论文部分内容阅读
根据美国计算机情报信息公司针对不同市场领域的5万独立用户进行调查的结果,它最近评出了10家用户最可信赖的电脑品牌,排名依次为:Apple、DELL、HP、Acer、Gateway、IBM、Compaq、AST、Packard Bell和NEC。其衡量标准就是再购买率,即在当年购买某一品牌产品的用户总数中,该品牌老用户所占的百分比。Apple公司因其优秀的Macintosh系统,独此一家,以84%的再购买率,名列榜首。而其它九家,都经营Wintel体系PC机,在一个赛场里
According to the results of a survey of 50,000 independent users in different market sectors by U.S. Computer Intelligence, it recently ranked 10 most trusted computer brands, ranking in order: Apple, DELL, HP, Acer, Gateway, IBM. , Compaq, AST, Packard Bell, and NEC. The measure is the repurchase rate, which is the percentage of old users of the brand in the total number of users who purchased a certain brand product that year. Apple Corp., with its excellent Macintosh system, is the only one with a repurchase rate of 84%. The other nine companies operate Wintel PCs in one stadium