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列车电视成为微电影营销高效传播平台百事集团是行业的领军企业,要保持这个地位,就要有领先一步的传播策略。传统的春运文化,与新兴的微电影营销结合,借助列车媒体平台高效传播,更加深入人心。列车电视全年影响6.8亿人次,覆盖中国大部分区域。列车运行以后,列车车厢是一个相对封闭的媒体环
Train TV Become an Efficient Marketing Platform for Microfilm Marketing PepsiCo is the leader in the industry. To maintain this position, there must be a one-step communication strategy. Traditional spring culture, combined with the emerging micro-film marketing, with the media platform for efficient communication and more enjoys popular support. Train TV affected 680 million people throughout the year, covering most of China’s regions. After the train operation, the train compartment is a relatively closed media ring