企业名牌效应的创造与发挥程艳霞通常，当人们甚至是企业自己谈到名牌效应时，往往想到的只是产品及商标的形象和信誉所带来的效应。其实，一个企业名牌效应的产生既反映其产品（包括商标）受消费者欢迎，又意味着企业本身就被社会及消费者认可和信赖。因此，要创造出稳定... The creation and exertion of the brand name effect of enterprises Cheng Yanxia Generally, when people or even companies themselves talk about the brand name effect, they often think of the effect of the image and reputation of products and trademarks. In fact, the emergence of an enterprise brand name effect reflects that its products (including trademarks) are popular with consumers and means that the company itself is recognized and trusted by society and consumers. So, to create stability...