广告宣传必须和企业的经营战略相结合邓仲明众所周知，广告是由企业出资、以企业的名义、通过大众传播媒体、向消费者传递商品信息，促进其销售的一种手段。广告能在短时间内，向广阔范围的多数人传递同样性质的信息。尤其是电视、报纸、广播等媒体的应用，其作用显而易见... Advertising must be combined with the company’s business strategy. Deng Zhongming is well-known that advertising is a means by which companies invest their money, use the name of the company, spread media through the mass media, and deliver product information to consumers to promote their sales. Advertising can deliver information of the same nature to a wide range of people in a short period of time. Especially the application of media such as television, newspapers, radio, etc., its function is obvious...