随着跨文化交流日益频繁,社会对大学生跨文化交际能力的要求也越来越高。语言、交际与文化之间的密切关系表明要提升交际能力必须在教学中有效的导入交际文化,在文化语境中提升大学生的跨文化交际能力。 With the increasing frequency of cross-cultural exchanges, social demands for intercultural communication among college students are also getting higher and higher. The close relationship between language, communication and culture shows that in order to improve communicative competence, it is necessary to effectively introduce communicative culture in teaching so as to enhance the intercultural communicative competence of undergraduates in the cultural context.