我国是公有制基础上有计划的商品经济,只要这个条件不变,作为商品生产者和经营者的企业,开拓市场便是它的永恒主题。要开拓市场,提高企业的市场占有率,就必须转变思想,更新观念,提高商品经济意识;牢固树立质量第一、用户至上的经营宗旨;把依靠科技作为开拓市场的手段;以信息、公关为策略;以深化改革为动力。只有这样,企业才能适应市场发展的形势,满足用户的需要,提高企业的竞争能力和发展能力。 China is a planned commodity economy based on public ownership. As long as this condition remains the same, as a producer and operator of a commodity, it is an eternal theme of the market. To open up the market and increase the market share of enterprises, we must change our thinking, update our concepts, and improve commodity economic awareness; firmly establish the business tenet of “quality first, customer first”; rely on science and technology as a means to open up markets; use information and public relations as the Strategy; to deepen the reform as the driving force. Only in this way can companies adapt to the market development situation, meet the needs of users, and improve the company’s competitiveness and development capabilities.