近十年,我国科技期刊得到了飞速的发展,竞争越演越烈。近年来,《机械工人》杂志作为一个创刊已有56年历史的老刊,面对激烈的竞争,焕发了新的活力,充分发挥杂志的品牌优势,在保证内容质量的同时,强化服务意识,广告经营工作卓有成效,每期广告都在100页以上,广告收入已占杂志经营 In the past ten years, China’s sci-tech periodicals have been rapidly developed, competition intensified. In recent years, as a magazine with a history of 56 years, “mechanic worker” magazine has fueled intense competition and full of new brand vitality. While ensuring the quality of its contents, it reinforces service awareness, Advertising management work fruitful, each period of advertising are more than 100 pages, advertising revenue has accounted for magazine management