近年来,在一般图书特别是畅销书的策划和发行中,出现了两极分化的情况,一方面,一些图书出版社因在策划能力、渠道拓展、市场营销等习惯于因循守旧,跳不出在计划经济时代形成的出版模式,面向零售市场的图书几乎是出一本,亏一本,而把出版社创利的希望寄托在一些面向本地区发行的教材教辅;或是采取与民营工作室合作的形式,出版社提供书号,畅销书的策 In recent years, there has been a polarization in the planning and distribution of general books, especially best-selling books. On the one hand, some book publishers are not accustomed to planning on the basis of their ability in planning, channel development and marketing. The economic era of the formation of the publishing model, the book for the retail market is almost a loss, a loss, and put the hope of profit-making publishers in some of the textbook for the local distribution of supplementary materials; or to work with private-owned studios Form, press provide book number, bestseller policy