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(一) 广播电视有自然属性和社会属性。讲自然属性,不应混杂社会属性的因素;讲社会属性,要注意讲清一般的社会属性和具体条件下社会属性的个性特征及其必然性。广播电视的自然属性,应指其技术性与物质属性,不应涉及广播电视技术的发明者、设备制造者、占有者、使用者及受众等“人”的属性问题,更不应涉及所传播的观念信息的内涵。如果以此为逻辑起点,纵向
(A) radio and television have natural and social attributes. The nature of the property should not be mixed with the social attributes of the factors; about social attributes, we should pay attention to clarify the general social attributes and specific attributes of social personality characteristics and its inevitability. The natural attributes of radio and television should refer to their technical and material attributes and should not relate to the attributes of “people” such as inventors, equipment manufacturers, owners, users and audience of radio and television technologies, Connotation of the concept of information. If you use this as a logical starting point, portrait