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谈起品牌,我们免不了会想到可口可乐、万宝路、雀巢、柯达、百威、吉列等,因为它们的价值都在百亿美元之上。西方人不经意地把它做成了财富500强。在国际贸易中这归于产品差异,简而言之,这就是品牌的威力。如果我们进一步探究这些伟大品牌的成长历程,我们会知道,可口可乐也犯过错误,万宝路最早定位于女性吸烟者。但它们的掌舵者能及时调转船头,驶入正道,并积累了大量的品牌决策经验。
Talking about the brand, we will inevitably think of Coca-Cola, Marlboro, Nestle, Kodak, Budweiser, Gillette, etc., because of their value in billions of dollars above. Westerners made it into Fortune 500 inadvertently. This is attributed to product differences in international trade, in short, this is the power of the brand. If we further explore the growth of these great brands, we will know that Coca-Cola has also made mistakes, Marlboro earliest targeted at female smokers. However, their helm can promptly transfer the bow, enter the right path, and accumulated a large number of brand decision-making experience.