自主品牌建设能有力推动中国服务贸易健康发展。本文在对京津冀、长三角、珠三角、中西部等地区服务贸易发展的现状进行调研的基础上,分析了中国服务贸易出口中技术密集型行业的发展及其自主品牌的建设所存在的问题,并结合落实国家自主品牌建设战略的总体目标,从政府和企业的层面着眼,提出了针对性的对策建议。 Independent brand building can effectively promote the healthy development of China’s trade in services. Based on the investigation of the development of service trade in Beijing, Tianjin, the Yangtze River Delta, Pearl River Delta and Midwest, the paper analyzes the development of technology-intensive industries in the export of China’s service trade and the construction of its own brand Problems, combined with the overall goal of implementing the strategy of building national brands, put forward targeted countermeasures and suggestions from the perspective of the government and enterprises.