电视剧尾版广告指的是品牌LOGO出现在电视剧片尾部位的广告形式,因其形式创新、品牌形象突出、到达率高,已得到了企业及广告公司的认可,并已渐渐形成了一种较为成熟的媒体资源。近几年,尾版广告在各电视台都有出现,其中部分电视剧制作单位也以尾版广告作为“副业”,广泛寻求客户,用以增加电视剧收入。目前除主流媒体外,大部分尾版的经营都源于各电视剧制作单位,涉 Refers to the end of the TV series is the brand LOGO appears in the end of the TV series in the form of advertising, because of its form of innovation, outstanding brand image, high arrival rate, has been recognized by companies and advertising companies, and has gradually formed a more mature Media resources. In recent years, the end of the print ads have appeared in various television stations, some of the TV production units are also tail version of advertising as a “sideline”, a broad search for customers to increase TV drama revenue. In addition to the mainstream media at present, most of the tail version of the management are derived from the TV production unit, involving